1. What can a social media manager do for my communications team?

Think of me as an extra pair of hands (and eyes) for your team. I take care of the day-to-day social media work—planning, creating, scheduling, engaging with your audience, and reporting back on results. That way, your team can focus on the bigger picture while still keeping a consistent and professional online presence.

2. How do you support agencies working with African brands?

I bring both cultural knowledge and international experience to the table. Having worked with brands across Africa, Europe, and the US, I know how to adapt messaging so it feels authentic and relevant to African audiences, while still appealing to global ones. For agencies, this means having a partner who understands the nuances and can help create strategies that truly resonate.

3. What’s the difference between social media strategy and management?

A strategy is the roadmap—it defines your goals, your audience, and the kind of content that will get you results. Management is the actual driving: writing posts, designing visuals, scheduling, engaging, and tracking performance. Both are important, and when they work together, that’s when social media really starts to shine.

4. Why would an agency outsource social media management?

Because social media never sleeps! Agencies often manage multiple clients, and keeping up with posting, trends, and engagement can be overwhelming. Outsourcing gives you consistency, frees up your team’s time, and brings in specialist expertise—so you can deliver better results for your clients without burning out.

5. How do you measure if a campaign is working?

I don’t just look at likes and followers—I track engagement, reach, impressions, clicks, and conversions, depending on your goals. Every month, I provide a report that explains what’s working, what can be improved, and why it matters for your brand. It’s about turning numbers into insights you can actually use.