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How I helped an online magazine about African economic sectors and entrepreneurship grow its LinkedIn and newsletter following.
Industry 🏢
Media/Journalism
Year 📅
2024
Social Media Goals 🎯
Increase the magazine’s visibility on LinkedIn, a crucial network for its target audience.
Establish a regular and consistent presence through attractive content.
Build loyalty among newsletter subscribers and convert new readers.
In six months:
I created, scheduled, and published strategic content for brand awareness and community engagement on LinkedIn. The magazine experienced organic audience growth, with +50% new followers and achieving an average engagement rate of 11% per post.
Thanks to targeted email campaigns and consistent LinkedIn communication, the newsletter subscriber base grew by 29%, while total reach expanded to over 22,000 impressions.
With a stable open rate of 30% and the promotion of exclusive interviews, I turned the newsletter into a powerful loyalty tool that drove a noticeable increase in conversions.
Bemnet Aemero Bellete, General Inspection (Crédit Agricole Group), Treasurer at Jamaa
“I had the opportunity to work with Stefanie on the Jamaa magazine project.
Stefanie demonstrated remarkable professionalism and skill in formatting the newsletter and managing our LinkedIn page. Her attention to detail and ability to manage tasks efficiently greatly contributed to the success of our project.
I highly recommend her.”
How I supported a Washington-based African cultural and creative non-profit promote its sponsored event through a cross-channel social media strategy.
Industry 🏢
Creative/Non-profit
Year 📅
2023
Social Media Goals 🎯
Increase the number and quality of Wikipedia articles about African film and television professionals.
Raise awareness around the importance of African film and television on a global stage.
Engage both English- and French-speaking audiences.
Attract enrollments for the edit-a-thon, and highlight.
In three months:
I developed and executed a multi-channel communications approach across Twitter, Instagram, Facebook, and the organization’s website. The strategy focused on harmonizing the brand’s presence, tailoring messaging to bilingual audiences, and creating content that not only informed but inspired potential Wiki editors to take part in the project.
The first stages of the campaign delivered measurable impact: Instagram engagement per post increased by 186%, brand consistency across platforms was significantly strengthened, and organic social media marketing drove a steady flow of enrollments, averaging at least five new sign-ups per day.
The edit-a-thon not only gained visibility but also built momentum around the cultural and professional contributions of African creators in film and television.
Get a fuller understanding of how I work:
How I assisted a Senegalese Personal Brand and Communications agency in crafting a multiplatform brand and social media strategy for a client.
Industry 🏢
Communications/Marketing
Year 📅
2024
Social Media Goals 🎯
Increase brand awareness in Africa (beyond her current network).
Develop training courses for other professional makeup artists.
Expand into the English-speaking market.
I developed an online and offline brand strategy for a client looking to expand its presence with different clients in Africa.
Firstly, I analyzed the client’s targeted audience’s needs, the competitors’ landscape, and the marketing trends. Then, I provided a 360° brand strategy, including sponsoring, influencer marketing, and press relations. The main focus of the strategy stayed on social media channels Instagram and LinkedIn.
This support allowed the agency to be backed up by an external expert while focusing on growing their clientele.
Fatou Tayinah Sall, Founder of Mythe People
« Throughout the project, she stood out for her responsiveness, professionalism, and ability to develop brand strategies that were both consistent and original, perfectly tailored to the client's needs.
Her structured approach and understanding of local issues greatly contributed to the success of the mission.
I highly recommend Stefanie to any company or organization wishing to develop strategic and impactful communication in African markets. »