Discover the hottest social media trends in Africa’s hair and skin care industry for 2025. From MUAs reshaping TikTok beauty culture to celebrity-led brands driving high-impact Instagram conversations and the rise of phygital experiences redefining customer engagement, this analysis offers data-backed insights and actionable strategies to help your brand stand out in a fast-moving market.

Discover the hottest social media trends in the African beauty industry for 2025. From professional MUAs dominating TikTok to celebrity beauty brands taking over Instagram and the rise of phygital events, this analysis provides data-backed insights and practical strategy tips to elevate your brand in this dynamic market.